Sizing Chart
Men’s Size Chart (Inches)
Focus: Classic, comfortable fit.
| Size | Chest (to fit) | Waist | Neck |
| S | 35" – 37" | 29" – 31" | 14.5" |
| M | 38" – 40" | 32" – 34" | 15.5" |
| L | 41" – 43" | 35" – 37" | 16.5" |
| XL | 44" – 46" | 38" – 40" | 17.5" |
| XXL | 47" – 49" | 41" – 43" | 18.5" |
👗 Women’s Size Chart (Inches)
Focus: Elegant, versatile tailoring.
| Size | US Size | Bust | Waist | Hips |
| XS | 0 – 2 | 32" – 33" | 24" – 25" | 34" – 35" |
| S | 4 – 6 | 34" – 35" | 26" – 27" | 36" – 37" |
| M | 8 – 10 | 36" – 37" | 28" – 29" | 38" – 39" |
| L | 12 – 14 | 38" – 40" | 30" – 32" | 40" – 42" |
| XL | 16 – 18 | 41" – 43" | 33" – 35" | 43" – 45" |
📏 How to Measure (The "Beacon" Guide)
Adding these quick instructions below the chart helps your customers get it right the first time:
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Chest/Bust: Measure under your arms around the fullest part of your chest. Keep the tape level.
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Waist: Measure around your natural waistline (usually the narrowest part of your torso).
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Hips: Stand with feet together and measure around the fullest part of your hips.
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Pro-Tip: If you are between sizes, we recommend sizing up for a more relaxed, classic fit.